Popular science material by the Deputy Director for Research, Serhii Dembitskyi, Doctor of Sociological Sciences: “Features of the audience of the telethon ‘United News'”

The website of the Institute of Sociology of the NAS of Ukraine has published a popular science material by the Deputy Director for Research, Doctor of Sociological Sciences Serhii Dembitskyi, "Features of the audience of the telethon «United News»"

The size of the audience that gives preference above all to the telethon “United News” is 16.6%. Although this is less than the audiences that prefer online sources of the new type (especially in comparison with small YouTube or Telegram channels), when set against the traditional media (television channels and large news sites), among which the telethon can be counted, the latter has the most adherents.

An important characteristic of the audience of the telethon “United News” is the fairly wide prevalence within it of indeterminacy on a number of questions. For instance, in the context of attitudes towards the country's position in the war, 52% of this audience have indeterminate attitudes, which is 15% more than the next audience on this indicator (adherents of small YouTube or Telegram channels). The degree of indeterminacy is conditioned by the settlement, educational and financial characteristics of this audience.

The full material is here