Author(s) / Editor(s):

 Naumova Marta Yuriyivna, PhD in Sociology, Associate Professor, Senior Research Fellow, Department of Sociology of Culture and Mass Communication, Institute of Sociology of the National Academy of Sciences of Ukraine

 email: martanaumova1971@gmail.com

 ORCID: https://orcid.org/0000-0002-9152-6467

Year: 2024

Pages: 310–325

Publication language: Ukrainian

Publisher: Institute of Sociology of the National Academy of Sciences of Ukraine

Type of Publication: chapter in edited volume

Publication Place: Kyiv

DOI: TBD

This article examines changes in media consumption among the Ukrainian audience, its perception of the national information space, and its sensitivity to various forms of distorted content (manipulation, fake news, disinformation) before and after Russia’s full-scale invasion of Ukraine. The empirical foundation of the study is based on three waves of a nationwide survey commissioned by the NGO "Detector Media" conducted in 2021, 2022, and 2023. Based on these surveys, an index of media literacy among Ukrainians was calculated—a composite indicator of the population’s media competence. The survey results indicate that, under the impact of the intense information warfare waged by Russia against Ukraine, the overall media literacy index of the Ukrainian audience has undergone significant changes.

References:

Naumova, M. (2019). Phenomenology of digital everyday life: dynamics of preferences and practices of using social networks. Ukrainian Society: Monitoring of Social Changes. Kyiv: Institute of Sociology of the NAS of Ukraine, 2019. Issue 6 (20), 380–389.

Naumova, M. (2021). Quality and reliability of media content as factors of audience migration from television to Internet resources. Science and Education a New Dimension. Humanities and Social Sciences, IX (46), I.: 254, 2021 Jun, 65–70. https://doi.org/10.31174/SEND-HS2021-254IX46-16